Director of Analytics

New York, NY 10018

Posted: 02/11/2020 Job Category: Analytics Job Number: 121668

Job Description


Title: Director of Analytics

Company: Advertising Agency

Location: New York City

The Director of Analytics provides high-level analysis on sales, research, and advertising data points, to be applied to client strategy. He or she will collaborate with the VP of Planning + Operations to compile and synthesize all data points. Responsible for extracting key insights and presenting them both internally and to clients regularly.

RESPONSIBILITIES:
  • Compile, analyze and present high level insights on current, historical, and projected client and industry sales information
  • Synthesize sales information against other data points derived from advertising, e-commerce, audience demographics and social engagement
  • Make recommendations and provide analysis for online quantitative and qualitative audience and ticket buyer research strategies
  • Extract actionable data from traditional + digital media results, website and social engagement to apply to client strategy
  • Operate as the champion for measurement, optimization, analytics, actionable insights, and testing to provide a better understanding of customer behavior, in particular: website performance, sales, event attendees, and big multi-channel data exploration

QUALIFICATIONS
  • Hands-on leadership – an entrepreneurial spirit who can roll up their sleeves and pitch in within a sophisticated start-up environment.
  • Extensive experience with industry standard analytics services, data management tools, email marketing platforms, and database development
  • 5+ years working in advertising, sales, and data extraction/analysis, within a ticket selling environment.

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