Director Social Media

Culver City, CA 90232

Posted: 12/16/2019 Job Category: Social Media Job Number: 120085

Job Description


Title: Director Social Media 

Company: Luxury American Apparel Brand

Location: Orange County, CA

Responsibilities: 
  • Work with CMO to define & create a disruptive and effective social media strategy with a strong emphasis on Instagram and WeChat:
  • Drive brand awareness, grow followers across all platforms, and build community through meaningful engagement
  • Develop and oversee influencer and KOL strategic plans ensuring maximum impact to the brand 
  • Analyze the long-term needs of the company’ s social media strategy and offer reports to the management and executive teams that outline any necessary changes to the digital marketing plan
  • Accountable for driving overall social media performance, including but not limited to social media followers, social media engagement, influencer marketing revenue lift, and campaign performance

Requirements:
  • 7+ years of experience leading social media strategies for Fashion Luxury brands
  • Demonstrated ability to lead social campaigns on global level
  • Social media fluent. You know the relevant platforms and what’ s happening on them; have strong relationships with social media titans and thorough knowledge of which platforms are relevant to the brand
  • Social media reporting capabilities and ability to connect social media KPIs with overall marketing and business objectives
  • Experience working with influencers and KOLs to build strong brand partnerships and content
  • Experience with the China Market and WeChat in the context of Fashion Luxury a plus
  • Experience working in a fashion company with proven ability to bring “ collection/product stories” to life through compelling content & influencer strategies
  • Bachelor’ s degree or higher

Salary: commensurate with experience 

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