Director Media

New York, New York 10018

Post Date: 08/16/2017 Job ID: 85101 Job Category: Media Planning/Buying

Title: Regional Director Media - NA & LATAM

Company: Global Accessories Company

Location: New York, New York

Responsibilities:  the Director Media will lead  the creation, implementation, buying and measurement of the local integrated media & communication strategies and plans for company' s  portfolio of brands) in NA and LATAM regional markets  with support by local media agencies. 

Regional:
  • Coordinate the local marketing & media agency teams for the creation, development and measurement of theIntegrated Communication Strategies & Planning (Retail & WS) in NA & LATAM
  • Provide a strong point of view and recommendations on the ICP, changing the media landscape across offline and online touch-points
  • Manage (directly or via media agencies) the local buying of all media spaces and  guarantee  media costs and quality optimization
  • Manage strategic partnerships with local media owners
  • Work actively in integrated marketing team to drive communications integrations across all channels, maximizing  media investments.
  • Manage media agencies and key vendor  relationships including staffing, compensation, scopes of work, project management, performance reviews, invoicing, etc.
  • Drive innovation and exploitation of new media capabilities/ideas
  • Provide media training and help build  media culture within marketing and digital teams

Global:
  • Support the global marketing and media teams in the development of the global toolbox/guidelines/briefs 
  • Provide constant media reporting (performances and buying) for all countries to the global media team
  • Support the global media team on media agencies pitches/evaluation

Qualifications:
  • Min 12-15 years of experience in integrated media planning & buying expertise, ideally with  in-house experience 
  • Solid experience in managing media & digital agencies (preferably experience in media pitches management)
  • Experience in working within complex organizations
  • Luxury brand experience preferred 

Salary: commensurate with experience

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