Digital Marketing Specialist

New York, New York 10017

Post Date: 01/29/2018 Job ID: 91047 Job Category: Digital Marketing

Title- Digital Marketing Specialist 

Type of Company- Tourism

Location- NYC
Responsibilities include, but are not limited to:
  • Perform research and analysis on top performing keywords for content development
  • Manage local business listing online
  • Assist in optimizing digital programs with a focus on improving ROAS and conversion rate
  • Assist in improving eCommerce process, reducing cart abandonment
  • Help maintain our online reputation
  • Develop compelling ad copy for SEM campaigns
  • Prepare regular reporting on digital marketing campaigns
  • Assist in PR efforts aimed at increasing online attribution
  • Conversion optimization though multivariate testing
  • Bachelor’ s Degree in Marketing, Business, or related field.
  • Minimum 2 years of hands-on digital marketing experience at an agency or major brand
  • Ability to work well independently as well as collaboratively within a group
  • Able to handle multiple high priority projects and work under tight deadlines
  • Strong communication skills, both verbal and written
  • Extremely organized and detail-oriented

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