Digital Marketing Specialist
2135 Bay Street Los Angeles, CA 90021
Company: Fashion Company
Position: Digital Marketing Specialist
Location: Los Angeles, CA
Type: Full time, direct hire
Compensation: Base Salary + Bonus
The role is responsible for supporting the overarching digital marketing strategy through brand and performance marketing tactics and deliver initiatives that meet ROI expectations. This role will be a key function of the marketing team to ensure activities are executed to support growth, sales and brand awareness across digital channels for our client.
Tasks, Duties & Responsibilities:
- Manage optimization of Affiliates, Paid Social, Display, and Retargeting in conjunction with digital marketing manager, global team and media agency.
- Manage the campaign process end-to-end including: campaign objective development, Ad creative/content, campaign execution, and reporting.
- Support in managing digital marketing budget including post campaign Sales and ROI analysis for US market.
- Develop and maintain close relationships with key internal and external stakeholders to effectively execute against set KPI’ s.
- Manage daily, weekly US reporting and analysis of digital marketing activities focusing on core KPI’ s per channel including but not limited to visits, conversion rate, revenue, AOV, ROI.
- Pioneer and develop new digital marketing activations and initiatives in technology to drive brand awareness, sales and acquisition in the US.
- Partner with internal departments to ensure proper online messaging, relevance, and consistency of messaging across multiple networks and online channels
All the above to be delivered in support of the overall agreed business objectives for our client.
Desired Skills and Experience
- At least 2 years of experience in a similar digital marketing role.
- Strong background in analytics tools e.g. Google Analytics.
- Google AdWords and Google Analytics certified.
- Power user of Excel.
- Highly numerate with strong analytical skills.
- Passion for digital and fashion.
- Determination to succeed in a fast pace environment.