Digital Marketing Manager
108 w 39 ny, NY 10022
Title: Digital Marketing Manager
Company: Fast Growing Media Company
Location: New York, New York
• Execute and optimize digital marketing campaigns across a range of platforms, including Facebook, Instagram, Twitter, Google Adwords, etc
• Partner with sales, editorial, creative and third party marketing vendors to A/B test and hit scale and efficiency targets across campaigns.
• Manage affiliate program to drive ecom sales. Responsible for commission rate and campaign testing.
• Stay on top of industry trends and best digital marketing practices. Drive early adoption of new formats, targeting capabilities, etc.
• Prepare ad hoc analyses and deep dives on performance across platforms.
• 5+ years’ experience in marketing in digital, publishing/media, ecom, entertainment/humor brands a plus
• Knowledge of social media platforms (Facebook, Instagram, Snapchat, Twitter) and how each platform can be deployed to meet marketing objectives
• Deep knowledge of SEM (Google/Bing) and experience optimizing small and large scale search campaigns.
• Strong analytical skills; proficiency in Microsoft Excel and Powerpoint
• High level of comfort with data, reporting and analytics
• Very strong communication and team-working skills
Salary: commensurate with experience