Digital Marketing Manager

New York, NY 10018

Posted: 07/08/2019 Job Category: Digital Marketing Job Number: 112375

Title:  Digital Marketing Manager

Company: Fast Growing Ed Tech Content Platform 

Location: New York, NY

Responsibilities:  the Digital Marketing Manager is responsible for 3 areas: owning the company' s digital experience strategy and optimization; driving paid media strategy and execution; and establishing digital marketing best practices across the company.
  • Spearhead the re-launch of company' s global website including: managing  internal & external shareholders, conduct  competitive site analysis, and optimize  performance of the site post-launch.
  • Serve as point person for developing and executing on a digital strategy to ensure awareness, consideration, thought leadership, and demand generation objectives are met.
  • Work cross-functionally and with external agencies to ensure brand consistency across all digital properties.

Requirements:
  • Demonstrable successful track record launching dynamic, world-class websites targeting multiple audiences (preferably B2B)
  • Experience working with content management systems and tracking tools, enabling you to build a data-driven process for optimizing website performance
  • Expert with SEO and demand gen metrics, able to  deftly align them to overall business goals
  • Skilled  in planning and executing digital media campaigns across SEM, paid social, display advertising, retargeting campaigns, etc. and able  to seamlessly translate business requirements into technical execution, knowing which levers to pull to get the job done.

Salary: Commensurate with experience

Send an email reminder to:

Share This Job:

Related Jobs:

Login to save this search and get notified of similar positions.