Digital Marketing Manager

New York, NY 10016

Posted: 01/09/2019 Job Category: Digital Marketing, Performance Marketing Job Number: 105033

Title: Digital Marketing Manager 

Company: Premium RTW Men' s & Women' s fashion house

Location: NYC, NoMad

Responsibilities
  • Manage the day-to-day operations for Email, Paid Search, Affiliates, Re-Targeting,  Paid Social and Analytics. 
  • Manages the brand’ s presence on partner  sites. 
  • Oversee Analytics for e-commerce; and  daily, weekly, monthly reporting and analysis.
  • Manage Digital Agency: communicating sales, promotions and product releases.
  • Assist in the creation of the digital marketing strategy and keep abreast of the latest digital marketing trends
  • Responsible for requesting, compiling, and  analyze competitive data in collaboration with digital agencies
  • Assist with social media strategy from a paid perspective for content, campaigns, events and company-wide initiatives
  • Responsible for tracking invoices related to digital marketing
  • Maintain the digital and social media calendars for scheduling and distribution of all content related to digital PR and digital marketing

Requirements: 
  • Bachelor' s degree
  • 5+ years of Fashion digital marketing experience
  • 4+ years of experience using analytic and digital platforms including Google Ads, Google Analytics, Omniture, Instagram/Facebook Ads, Linkshare, Bronto, Exact Target, and CoreMetrics
  • Experience using programs including BingAds, Shopify, BorderFree, SmarterHQ highly preferred
  • Proven ability to scale paid traffic while maintaining CPA targets
  • Strong knowledge of how affiliate and paid marketing channels fit together
  • Ability to effectively manage an outsourced agency
  • Experience running A/B, multivariate tests
  • Proven expertise finding and implementing new opportunities in search, social, retargeting, and email
  • Flexibility to adapt to changing business needs, dealing with ambiguity
  • Ability to see effects of decision prior to implementing
  • Must be able to think strategically and see the big picture while knowing how to execute it tactically
  • Proactive approach – ability to anticipate future actions that may be required
  • Ability to handle multiple tasks/projects with adherence to deadlines and budgets. Must be able to work both as a team member and independently. Must be flexible to adapt to shifting priorities
  • Excellent communication skills, both written and oral
  • Strong project management/time management skills

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