Digital Marketing/E-Commerce Manager

New York, New York 10022

Posted: 01/11/2019 Job Category: Digital Marketing Job Number: 105217

Title: Digital Marketing/E-Commerce Manager

Industry: Fashion

Location: New York, NY

Responsibilities:

 
  • Manage the day-to-day operations of the direct revenue driving channels including: Email, Paid Search, Affiliates, Re-Targeting, and Paid Social
  • Manages the brand’ s presence on product discovery sites 
  • Oversee Analytics 
  • Ensures the timely communication of sales, promotions and product releases to the Digital Marketing Agency.
  • Assist in the creation of the digital marketing strategy and keep abreast of the latest digital marketing trends
  • Responsible for requesting, compiling, and helping to analyze competitive data in collaboration with digital agencies
  • Assist with social media strategy from a paid perspective
  • Maintain the digital and social media calendars for scheduling and distribution of all content related to digital PR and digital marketing

 

Qualifications:
  • Bachelor' s degree
  • 5+ years of related experience
  • 4+ years of experience using analytic and digital platforms including Google Ads, Google Analytics, Omniture, Instagram/Facebook Ads, Linkshare, Bronto, Exact Target, and CoreMetrics
  • Experience using programs including BingAds, Shopify, BorderFree, SmarterHQ highly preferred

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