Digital Experience Director

New York, NY 10010

Posted: 09/18/2018 Job Category: Digital Marketing, E-commerce Job Number: 101062

Company: Fast growing skincare and beauty brand

Location: New York, New York

Title: Digital Experience Director

Job Description:
  • Manage Digital team, including Sr. Manager of Digital Experience and coordinator to deliver a best-in-class digital user journey
  • Spearhead robust commercial plans and growth initiatives for sales, online traffic, new customer acquisition and site experiences that deliver monthly and annual revenue goals.
  • Create and maintain daily/ weekly e-commerce KPI metrics and reports in collaboration with finance, and make optimization recommendations.
  • Create an agile site experience with refreshes of promotions, merchandising, product page creation and creative updates.
  • Utilize Google Analytics and other monitoring platforms to gain actionable customer insights
  • Oversee SEO/ SEM/ keywords initiatives & digital advertising campaigns (Facebook, Instagram, display and retargeting).
  • Proactively work with third-party partnerships to drive incremental growth in delivering revenue and new customers.
  • Work closely with lateral teams such as marketing, social media, operations, customer service and creative to execute revenue driving e-commerce campaigns, evolution of digital branding and consistently improve customer experience on site.
  • Liaise with logistics and operations and customer service teams in requesting inventory, forecasting and communicate clear dates for launches and promotions aligned to the business needs.
  • Manage CRM programming and loyalty program, including executing email marketing campaigns and weekly reporting on open rates and conversion.
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Qualifications:
  • 7 years+ of digital marketing experience in the e-commerce or related industry
  • Bachelor’ s degree or equivalent
  • Beauty industry or CPG experience preferred.
  • The ideal candidate will be entrepreneurial, analytical, energetic, flexible, motivated, and results-orientated.
  • Excellent written, verbal, and presentation skills

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