Digital Email Producer

New York, NY 10017

Posted: 11/14/2019 Job Category: Digital Producer Job Number: 119271

Job Description

  • Partner closely with marketing managers, event planners, social media managers, copywriters, art directors, designers, developers, and marketing managers to deliver outstanding digital experiences
  • Execute digital marketing strategies on various digital platforms in over 12 major markets globally
    Build complex marketing automation campaigns that involve multiple third-party solutions and services
    Checking and testing your own work to ensure the highest level of quality and accurate deliverables
  • Build, update, and maintain web pages including form creation
  • Monitor, analyze, and report on email and web campaigns – and provide insights and recommendations based on results
  • Practice and implement digital excellence, adhering to global brand guidelines
  • Investigate, troubleshoot, and resolve technical issues quickly, or provide alternative solutions when necessary
  • Represent the greater Studio team in conversations with our Marketing partners and other business personnel
  • Work cross-functionally and build relationships within the Studio, the rest of Marketing, and the greater External Relations team
  • Stay up to date with the latest digital technologies and trends, and always looking out for ways to optimize, improve, and enhance what we do – and innovate
  • 3-5 years working in an email marketing
  • Knowing how to build an effective email campaign (segmentation, personalization, call-to-action standard methodologies, optimization, etc.), and how best to integrate it into a larger marketing program (dynamic content, cadence, A/B testing, user experience and journey, etc.)
  • Coding HTML emails (by hand and not WYSIWYG) and building entire email campaign workflows – from segmentation to deployment – using Eloqua or similar enterprise-level email service providers (Responsys, ExactTarget, etc.)
  • Authoritative knowledge in HTML 4.0 and familiarity with CSS/JavaScript
  • Understanding of audience targeting and segment, dynamic content, email deliverability, and email performance analysis
  • Basic understanding of email tracking, UTM, and Google Analytics

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