Digital Campaign Manager

Los Angeles, CA 10022

Posted: 06/04/2020 Job Category: Digital Marketing Job Number: 134805

Job Description


Title of Job: Digital Campaign Manager

Company Description: Marketing Agency

Location: Los Angeles, CA (DTLA)

Salary: DOE

Responsibilities:

• Coordinating and managing marketing campaigns on Google Ads, Bing Ads, and Facebook Ads.

• Accelerate PPC Marketing using analytical and creative skills.

• Maximize profits by developing and launching campaigns that include Search, Display, Retargeting, Shopping and other channels

• Good analytical skills to gain high quality score & improve PPC Campaigns

• Utilize reporting tools to analyze and optimize PPC Campaigns

• Determine ROI on search marketing efforts.

• Continued management and optimization of client campaigns

• Track conversions properly across PPC channels and Google Analytics for clients

• Ability to communicate with clients effectively and regularly

• Ability to write ad copy and optimize through A/B testing

Requirements:

• Google and Facebook Certifications preferred

• Experience with big management tools a plus

• Good knowledge of Excel and Google Sheets

• Conduct Keyword Research to produce optimal Click Through Rates (CTR)

• Monitor progress of campaigns using various reporting tools

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