Digital Analytics Manager

New York, NY 10018

Posted: 11/07/2018 Job Category: Analytics Job Number: 103154

  Title: Digital Analytics Manager

Company:  Men' s and  Women' s Apparel and Accessories Company

Location: New York, NY

Salary: Based on Experience 

 

   Job Responsibilities:
  • Manage all analytical work for company in North America (Canada, US, Mexico) in regards to each country’ s eCommerce webstore
  • Partner with the head of eCommerce to ensure business objectives are achieved through constant monitoring of KPIs and constant analysis of the business.
  • Maintain and provide all daily, weekly, monthly and yearly reporting from a variety of data sources to coworkers, manager and senior management.
  • Lead weekly business review discussions, sharing KPM performance against budget, forecast, to LY
  • Be expert on Google Analytics, working closely with global team on  proper setup and tracking of site behavior.
  • Support reporting on key omni-channel initiatives  including but not limited to (1) Buy Online, Pick up in Store; (2) Buy in Store, Ship Online; and (3) Order Online, Ship from Store.
  • Provide any and all ad hoc marketing analytical requests to assess performance of key marketing tactics.
  • Maintain, create and manage all data segmentation in Google Analytics.
  • Responsible for querying CRM database to gain insight into the customer buying and retention cycle.
  • Work within CRM database and in collaboration with Global CRM to aggregate and analyze KPI’ s 
Requirements:
  • Bachelor’ s Degree in accounting, finance or business related field a must
  • 4-6 years’ experience as an analyst with 2-4 years in ecommerce analytics
  • Expert with the MS Office Suite; Powerpoint and Excel specifically.
  • Experience as an administrative user of Google Analytics, Adobe Analytics (Omniture), or Coremetrics a must.
  • Prior experience is forecasting sales and margin as well as being able to build financial models for analyzing potential future project investments.
  • The individual must be a high energy, driven self-starter with entrepreneurial spirit 
  • Excellent communication (both written and verbal), a strong work ethic, and the ability to work under pressure/meet deadlines.
  • Extreme attention to detail with an ability to respond to last minute requests and adapt to changes in business trend.
  • Ability to work well in a team environment while being able to prioritize and multi-task multiple initiatives
  • Prior experience in Retail, specifically luxury or fashion apparel, preferred but not required.
  • Experience working within SQL or other database languages a plus
  • Experience with BI software, such as Tableau, Javascript a plus 
  • Google Design studio / Adobe Report Builder experience is a plus 
 

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