Demand Gen Marketing

Menlo Park, CA 94025

Posted: 03/29/2019 Job Category: Digital Marketing Job Number: 108624

Title of Job:  Demand Gen Marketing -  Asia (China or Vietnam or Thailand) 

Company/Job Description: JBCconnect is partnering with the world’ s largest social media platform and technology company.

Location: Menlo Park, California 

Salary:  Depending upon experience

Start Date:  ASAP, 6 months

Responsibilities:

• Develop and execute marketing content strategy to support scaled marketing efforts to drive leads into Facebook’ s free marketing strategy consultation service in (China or Vietnam or Thailand) 

• Partner with Sales, Marketing, and Product Marketing teams to identify, prioritize and produce consistent positioning and messaging

• Develop customer-centric content that inspires and educates businesses. Ensure content is compelling and integrated across channels including FB ads, emails, landing pages and more

• Collaborate with other team members to ensure cohesive messaging across the user journey

• Work hand-in-hand with designers and web developers to visually elevate the work

• Identify right levers behind successful marketing content and iterate on those learnings

Minimum Qualifications:

• BA/BS or equivalent degree

• 3+ years of marketing experience in Brazil  within content/digital marketing, brand management, marketing communications, content strategy or a related field

• Experience with online advertising industry and lead or demand generation marketing

Preferred Qualifications:

• Experience with managing or creating content for paid online media

• Experience and willingness to create marketing materials and manage the creative process with designers and web developers

• Experience translating complex concepts into easy-to-understand language

• Analytical and problem-solving experience

• Experience adapting marketing materials based on data and insights

• Experience working in a start-up environment

• Team player

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