Data Scientist- Customer & Digital Analytics

New York, NY 10018

Posted: 10/24/2018 Job Category: Data Science Job Number: 102620
 
Title: Data Scientist- Customer & Digital Analytics 

Company: Health and Wellness Consumer Goods Start-Up

Location:  New York, NY

Pay:  DOE

**CANDIDATES MUST BE US CITIZEN OR HAVE GREEN CARD**

JBCconnect is searching for a Data Scientist- Customer & Digital Analytics, for a Health and Wellness Consumer Goods Company, in NYC!

RESPONSIBILITIES:
  • Develop, maintain, and optimize customer-data-based modeling (customer segmentation, customer lifetime value, recommender, multi-touch attribution models). 
  • Build custom models to understand customer behavior,  demographic, purchase pattern,  marketing analytics, market trends, etc. to drive better business decisions 
  • Perform deep dive analysis into specific KPIs to understand the underlying influences. 
  • Maintain  customer database in partnership with IT/Platforms team  ensuring database growth for on/offline channels 
  • Use statistical analysis and modeling efforts to uncover insights from large complex data sets, data storytelling, and implementing new data-driven strategies
  • Formulated cohort engagement and usage trend analysis for segments and products, churn reduction efforts, predictive retention modeling and target creation to drive business decisions
  • Develop and execute customer retention strategies to enhance customer growth and loyalty
  • Develop reactivation programs to further grow customer base
  • Manage website tagging and tracking to inform ecommerce performance and strategies
  • Experience in managing site tagging and Tableau with coding skills (not required but preferred)
  • Assist in developing relevant business and marketing intelligence reporting for ecommerce properties

REQUIREMENTS/QUALIFICATIONS:
  • Ability to handle and manipulate large amounts of data and draw insights  to create strategies, programs, and strategic  recommendations
  • Exceptional statistical and modeling skills
  • Solid experience using  Google Analytics  and Salesforce  Marketing Cloud
  • Experience in statistical and visualization tools-  Tableau preferred
  • Strong understanding of customer databases (growth, maintenance)
  • Experience working in ecommerce/digital space and would like to see someone come  from a  subscription-based business 
  • Can thrive in a fast-paced environment and enjoys the challenges of a start-up
  • Is a self-starter and can manage own work streams- we don' t want to babysit

EDUCATION:
  • Bachelor Degree in Analytics, Data Science, Technology, Engineering, Economics or something similar; MBA Preferred

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