Content & Social Media Manager

London, Greater London W14 8DG

Posted: 09/24/2018 Job Category: Content Management Job Number: 101293

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A leading advertising agency in Central London are looking for a Contract (possibly Contract to Permanent) Content & Social Media Manager to handle all elements of Content and Community Management whilst fully owning the Social Media Strategy and execution. You will already be working as a Community, Social Media or Content Manager for an Agency and have experience working on multiple clients / projects at any one time.

In your role, you will demonstrate and apply comprehensive knowledge of assigned brands, industry benchmarks, market dynamics, data and social media best practices. You will understand best practices in community management, for both healthcare clients and more broadly within B2B and B2C communities, and you will apply that knowledge to a range of projects and clients. In your role you will work on patient communities, HCP content programmes, and corporate communications initiatives; regardless of the audience and platform, you will be responsible for building influence and audience engagement. To do this successfully you will need to understand and contribute to the social strategy, source and create content, and partner with clients, editorial and production teams.

Key responsibilities;
  • Own the management of social media channels of brand & audience engagement programmes
  • Develop content calendars that will deliver against the social strategy, working in collaboration with strategy and creative teams
  • Write short and long form copy for paid and organic social media and web content
  • Write design briefs for asset development, and work with creative teams to develop the content
  • Propose and develop proactive tactical activations to deliver against channel objectives e.g. driving engagement and improving channel performance, and work with the strategist to shape programme and channel strategy
  • Continually monitor and report on performance and key learnings of the channel, content and activities, and use these insights to optimise your programmes and communities
  • Respond to community activity and escalate in accordance with the governance rules
  • Take responsibility for direct client relationships on day to day community management issues, including ensuring approvals are managed and obtained in a timely way
  • Define best practices for social media management, and share that knowledge with your teams
  • Continually stay up to date on trends and innovations in audience behaviours, channels, and platforms
  • Champion content and social media internally and externally and help them understand the role of social media experiences and community management
  • Motivate and inspire others by showing a positive approach to work and other employees
  • Embrace the spirit of teamwork and collaborates effectively with internal and external stakeholders
  • Uphold the highest standards for all agency work and be an advocate of team and agency

You;
  • You have proven experience delivering community engagement across multiple social media platforms (LinkedIn, Facebook, Twitter, Instagram, etc.)
  • You are an experienced writer and content producer who creates content that engage your audiences. You have experience in long- and short-form copy writing and production, for organic/paid purposes, in various formats across social and digital platforms
  • You care deeply about the work; you want to do great work that matters in this world
  • You have strong knowledge of technical functionalities of social platforms and format requirements
  • You have a broad understanding of social media audience behaviours in both B2B and B2C communities. If you’ ve already worked in the healthcare space that’ s fantastic - experience with healthcare audience isn’ t required, but curiosity is
  • You are proficient with social media monitoring and digital publishing and measurement tools (e.g. Meltwater, Twitter Analytics, Google Analytics), and are familiar with social listening tools such as Netbase
  • You have worked with clients and with creative teams, and thrive in a fast-paced, cross-functional, multi-stakeholder environment
  • You have strong attention to detail, and are comfortable working across multiple workstreams/clients, whilst ensuring timely delivery
  • You have agency or media owner experience; experience in a PR / communications agency would be beneficial
  • You are results-oriented, collaborative, and an adept problem solver

If the above sounds like you - I' d love to have a chat / coffee and tell you more about this very exciting role. Please contact me at mwarren@jbcconnect.com and I will get back to you! 

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