Channel Marketing Manager

San Francisco, California 94105

Post Date: 05/09/2018 Job ID: 95692 Job Category: Digital Marketing

Title of Job: Channel Marketing Manager

Company/Job Description: JBCconnect is partnering with a healthcare provider.

Are you passionate about digital marketing? Are you a process-oriented, data-driven, master of excellent execution looking for a high-impact role that will help our clients end-users better engage with their health and wellbeing? Then the User Engagement team’ s Channels Manager role could be for you.

Responsibilities:
  • Own the execution of major marketing channels
  •   focusing on digital (includes SEM, display, retargeting, social, referral, SMS, push, app-store ads; note: excludes email). 
  • Work closely with key Product, CX and User Engagement team members to test new media and channel tactics within a strategic channel framework.
  • Partner closely with User Engagement team members to support campaign development and execution efforts to meet key team goals and KPIs. 
  • Help prepare presentations showcasing insights and recommendations supported by data

Requirements:
  • 5 years digital marketing experience, with expertise in the management of digital channels and tactics (SEM, display, retargeting, social, referrals, SMS, push). Healthcare experience nice to have, but not required 
  • Fluent in digital marketing and user engagement KPIs (CTR, conversion rate, unique visitors, CPA etc.) and how to optimize channel efforts based on performance according to these metrics
  • Experience with marketing analytics programs, such as Google Analytics and MixPanel 
  • Consummate team player: proven ability to form productive working relationships within an evolving organization
  • Positive and collaborative personality, self-starter, with a commitment to excellence and a drive for optimization. Has demonstrated a maniacal attention to detail. 
  • Passionate about empowering our clients  users and reaching them more effectively
  • Bachelor' s degree

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