CRM and RETENTION MARKETING MANAGER

New York, NY 10018

Posted: 09/14/2018 Job Category: CRM, Digital Marketing Job Number: 100944

Title: CRM & RETENTION MARKETING MANAGER

Company: Established, digitally-centric, multi-category fashion brand.

Location: Midtown, NYC

Responsibilities:

· Develop and implement programs for customer on-boarding, lifecycle management, and lapsed initiatives

· Manage customer journey map to orchestrate planned CRM-driven activities

· Collaborate with the team to guide email strategy, segmentation and testing to improve CRM metrics & sales targets

· Partner with the brand/creative team and merchandising team to develop compelling emails that drive key brand moments and products

· Track customer behavior and lifecycle with the brand; use learnings to develop communication strategies to maximize engagement and loyalty

· Develop strategies to tap into highly engaged customers to further drive retention, increased purchase frequency, cross category purchases, and ROI

· Use campaign history and other consumer insight to create appropriate segments for targeting and analysis

· Develop measurement and analysis guidelines, giving framework for success, based on customer metrics as well as brand strategy

· Manage CRM calendar tracking activity side by side vs. LY

· Be accountable for delivering against business goals and objectives including sales, orders, AOV, and traffic/sessions

· Achieve strategic and operational business goals for Consumer Direct to deliver e-commerce revenue, increase customer loyalty, and drive in-store traffic

 

Requirements:
  • Bachelor’ s degree in Marketing or related field.
  • 4+ years of online marketing and CRM experience
  • Experience using analytics tools and excel with the ability to tweak marketing strategies based on findings.
  • High level understanding of online marketing reporting and analytics
  • Computer – strong skills in Microsoft Office products.

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