Business Intelligence Manager

New York, NY 10022

Posted: 03/01/2019 Job Category: Digital Marketing Job Number: 107472

Business Intelligence Manager

Company:  Multi-Brand Luxury Retail

Location:  NYC

Type:  Full Time Employment

Seeking a Manager of Strategy & Business Intelligence to  develop the roadmap for      e-commerce businesses. In addition, the BI Manager will work on the competitive analysis and due diligence of  future strategic partnerships.

The BI Manager will measure the effectiveness of marketing efforts and assist in the allocation of monthly paid media investments to drive ROI and customer acquisition.

Responsibilities:
  • Spearhead the strategy for our eCommerce websites, taking into account industry trends, competitive dynamics, and macroeconomic data
  • Analyze demographic composition of current and potential client cohorts to inform segmentation strategies and customer journey mapping
  • Evaluate international expansion opportunities, using customer-focused and financially-based KPIs
  • Partner closely with Digital Marketing counterparts to develop and vet the weekly and monthly marketing budget across channels
  • Own the measurement and reporting for digital marketing, including LTV by segment, CPC, and ROAS
  • Analyze evolution of customer acquisition and retention costs, recommending new strategies based on internal data and third-party research
  • Research key trends in the retail and digital marketing space that could inform future campaigns or improve the effectiveness of monthly spend
  • Prepare weekly, monthly and quarterly recaps evaluating business performance, marketing efforts, and customer file evolution
  • Participate in team’ s weekly business review to discuss business results and potential impact on upcoming initiatives 

 

Qualifications

 
  • Bachelor’ s Degree in Marketing, Communications, Business Administration or related discipline
  • 2-3 years relevant experience in Retail, Marketing, or Consulting
  • Experience with financial forecasting and the development of business cases to evaluate new corporate initiatives
  • Clear and concise communication skills; able to tell a compelling story using data and quantitative metrics
  • Experience with Business Intelligence and Analytical tools (Adobe Analytics, Google Analytics, etc.)
  • Prior experience with Multi-Touch Attribution platforms
  • Must be detail-oriented and deadline driven, with strong organizational and time management skills
  • Proficiency with Microsoft Excel and PowerPoint

Send an email reminder to:

Share This Job:

Related Jobs:

Login to save this search and get notified of similar positions.