Brand Marketing Manager

Parsippany, NJ 07054

Post Date: 07/03/2018 Job ID: 97850 Job Category: Marketing

Title: Brand Marketing Manager

Company: Hospitality

Location: North West New Jersey

 

The Brand Marketing Manager works to manage and coordinate all aspects of marketing and execute the company' s growth plans.

 

This role will serve as a brand champion across the organization and be responsible for defining and manifesting brand concepts through marketing campaigns, customer experience, brand guidelines, promotional calendars, B2B and client-facing channels.

 

Responsibilities:

• Building promotional strategies and offers with Revenue Management and Marketing Planning teams to drive sales

• Developing innovative brand development initiatives and pilots from conception to implementation

• Effective storytelling and content creation in social media channels to drive brand engagement

• Working with Digital and Ecommerce teams to ensure the brand is properly presented across all of our e-commerce channels and distribution teams

• Identify trends and opportunities, brand tracking and research, and performance reporting.

• Managing media buys in North America

• Managing creative agencies/creative services to develop brand creative elements and standards that can be implemented across all channels and regions

• Working closely with the Development teams to create collateral

 

Requirements:

• University or college degree in business, marketing or an equivalent degree in a field of study related to the job.

• 3+ years of relevant work experience in marketing, advertising, or pr environment.  Hospitality industry a plus

• An energetic self-starter who is detail and results oriented

• Exceptional interpersonal skills in order to effectively source information, obtain approvals, build relationships, and provide sufficient influence to achieve success

• Must know PowerPoint, Word, Excel

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