Assistant Manager, Copywriting + Social Media

New York, NY 10012

Posted: 01/21/2020 Job Category: Copywriter, Social Media Job Number: 120956

Job Description

Title: Assistant Manager, Social Media + Copywriting

Location: New York, NY 

Company Description:  Innovative, ground breaking direct to consumer skincare brand

What you’ ll do:
  • Work alongside communications director to keep the fun & smart perception of the brand
  • Understand the brand' s unique selling perceptions and create new communication angles
  • Work with Communications Director to determine social content mix & flow, with respect to business goals & annual marketing plan.
  • Plan daily Instagram  stories that educate, drive blog traffic, and uplift overall traffic to dot com
  • Work with Junior Designer to plan photo-shoots for social and/or blog content
  • Work with Customer Experience to determine areas of attention for social media messaging
  • Work with Partnerships to sculpt messaging that best represents the flavor of unique influencers, while conveying product USPs.
  • Work with Performance Marketing Director to measure the effectiveness of social channels
  • Draft press releases for various launches and key calendar moments
  • Work with the Communications Director and D2W Specialist on all communications pertaining to our direct-to-wholesale channel.
  • Idea blog topics based on 360 marketing goals
  • Conduct interviews for blog, predominantly via email and also in-person or on the phone, as required.

Ideal candidate will have
  • 2+ years experience within a similar role (social media marketing/copy-writing)
  • Creative writing skills, (conversational, humorous, engaging & persuasive) to drive sales
  • Has an interest in the beauty industry and already has knowledge of trends/competitors/ingredients
  • Has an understanding of social trends and can use this to drive different goals forward
  • The flexibility to quickly pivot, evolve and work within a young team with a dynamic, fun culture.

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