Ad Operations Analyst

Hollywood, CA 90028

Posted: 06/11/2019 Job Category: Marketing, Other Job Number: 111351

JBC has a client who is looking to expand its ad operations team with the addition of a Advertising Operations Analyst in Hollywood, CA!  This  team’ s main objective is to maximize advertising revenue while maintaining a great user-experience.  They leverage programmatic ad technology to connect with advertisers as well as through direct-sold campaigns.

You will be responsible for reporting and analytics for digital ad revenue, manage  ad campaigns using DFP, and build  custom reporting for A/B tests.  You will also help evaluate new ad partners and technologies and play a significant role in growing our ad revenue through testing and optimization.

  • Setup and optimize ad campaigns using DFP and generate reporting to ensure campaigns hit their KPIs
  • Develop  reporting from multiple platforms 
  • Analyze data to identify performance trends and new opportunities
  • Conduct and document A/B tests.

  • 2+ years of digital advertising experience at publisher, agency, or advertiser.
  • Understanding of CPM, CPC, CPA pricing models.
  • Proficient with Excel (vlookup, pivot tables, etc.) and able to organize large amounts of data. 

  • Hands-on experience with DFP and other ad servers.
  • Familiarity with analytics tools such as Adobe or Google Analytics.
  • Experience with A/B testing methods and strategies.
  • Tech-savvy with some ability to understand HTML, CSS, JavaScript.

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