Account Manager- Digital Media

ny, NY 10022

Posted: 06/22/2018 Job Category: Account Management Job Number: 97466

Title: Account Manager – Digital Media

Company: Media & Marketing Company

Location: New York, New York

 

Responsibilities:
  • Provide digital media consulting, advisory and benchmarking services for a range of high-profile Fortune 500 advertisers
  • Interpret and evaluate client digital media investments across multiple channels, including digital display, VOD, OTT, mobile, programmatic and emerging channels/technologies
  • Analyze digital media plans, digital media activation and digital strategy to improve clients’ media performance and increase media value
  • Liaise with media agencies for project kickoff, data collection and results review
  • Evaluate data from key syndicated media resources and transactional client media cost data

 

Requirements:
  • 3+ years of experience in digital media planning and buying, programmatic trading and trafficking
  • 2+ years of experience with data management
  • Experience working at a media agency, client marketing/media team, media consultancy or with programmatic media companies
  • Experience in creating, launching, maintaining and reporting digital media campaigns, both direct and programmatic
  • Knowledge of tracking and trafficking systems, key players and systems for digital media measurement
  • Proficient with media analytics, measurement strategy, optimization and reporting of digital media campaigns
  • Working knowledge of media agencies, media team structures and overall digital advertising industry
  • Equally enjoys data analysis and client communication

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