Senior Retention Marketing Manager

Woodland Hills, California

Post Date: 06/15/2017 Job ID: 83358 Job Category: Digital Marketing

Title of Job:  Senior Retention Marketing Manager

Company Description:  Vegan and cruelty-free beauty industry company with a strong digital approach and social following. 

Location:  Los Angeles, CA

Responsibilities:
  1. Key role in the customer migration efforts for professional software legacy products subscribers to new professional software products. Developing creative assets to drive and assist in the migration process
  2. Develop on boarding emails for new customers that helps lower churn rate. Using best practices and product usage data for new professional software products and legacy professional software products.
  3. Developing and executing initiatives that impact specific funnel stages from acquisition, engagement/retention to churned users
  4. Develop and enhance lifecycle marketing programs across multiple channels and touch-points to maximize customer engagement and lifetime value, retention, brand advocacy and loyalty
  5. Use data-driven analysis and consumer insights to develop hypotheses, execute robust A/B testing plans, and build consensus for future direction of the Personal Creations customer contact strategy
  6. Develop a strategy to grow our email subscriber base while maintaining list health and performance

Requirements:
  1. Bachelor’ s Degree or higher in a creative discipline preferred
  2. 3-5 years professional experience in CRM Marketing for an online/subscription-based product, preferably with B2B experience
  3. Understanding of marketing and sales tools such as Salesforce, Eloqua, Marketo, Hubspot or Pardot
  4.   Significant experience of delivering data driven, multi-channel marketing communications to increase revenue and lifetime value
  5. E-mail marketing, content and lifecycle expertise is a must
  6. Omni-channel or integrated marketing experience is desired
  7. Experience in a customer-led retention strategy for subscription based products is desired
  8. Proven experience of working with a complex customer base and applying a CRM strategy that proved to be successful
  9. Understand our customers’ pain points and can translate into messaging to improve customer engagement

Salary: $80-100k/year (commensurate with experience)  plus annual bonus and full benefits package.

 

 

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