SMB Marketing Specialist

Menlo Park, California

Post Date: 07/31/2017 Job ID: 84546 Job Category: Marketing

Title of Job: SMB Marketing Specialist

Company/Job Description: JBCconnect is partnering with the world’ s largest social media platform and technology company.

Location:  Menlo Park, CA

Salary:  Depending upon experience

Start Date: 08/20/2017, 6 month contract

Responsibilities:
  • Work with the SMB Marketing Leads and the social media Product Marketing team to understand new advertising offerings and create compelling messaging and materials about those product releases and how they translate to the specific informational needs of the three SMB audience tiers 
  • Create informative, specific and compelling content that enables our SMB community to better understand the social media company product offerings in a simple, intuitive way 
  • Build concise and meaningful stories out of complex information to achieve specific objectives, with the SMB audience in mind 
  • Work closely with experienced marketers to help them articulate internally and externally the ways the social media company  can maximize the value it provides to the SMB audience 
  • Propose and execute novel ways of creating shared understanding within a topic or concept
  • Source and write SMB case studies 
  • Oversee external agencies who you will partner with in the development of creative/content assets 
  • Independently write in-depth practitioner product content
  • Open and can adapt smartly to feedback to meet needs of the customer and client

Requirements:
  • 5+ years experience in product marketing, content strategy, marketing communications, strategy consulting, public relations or a related field 
  • SMB experience
  • A passion for the truth well-told 
  • A passion and strong understanding of and experience with SMB marketing and the SMB audience 
  • Ability to synthesize complex product features and client needs into simple, powerful stories and practitioner material 
  • Ability to handle the pace and ambiguity that comes with working in a start-up environment 
  • Experience with product release communication
  • Expertise in Word, PowerPoint, and Keynote 
  • Experience with producing technical product information that is fit for the SMB audience
  • Education: College preferred
     

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