Product Marketing Manager

New York, New York

Post Date: 06/12/2017 Job ID: 83206 Job Category: Marketing

Title:  Sr. Product Marketing Manager

Type of Company:  Leading Global E-Commerce/Media Company

Location: NYC
  • Lead the creation and alignment of the product launch strategy for  core business
  • Closely follow market trends, glean consumer insights, and assess the competitive landscape to inform go-to-market strategy
  • Define target customer personas and create clear product positioning and compelling messaging to communicate value based on their unique needs and attributes
  • Establish a deep understanding of licensing and pricing models to identify opportunities for package and price testing
  • Lead qualitative and quantitative research initiatives to gather insights, develop hypotheses, and prompt action based on findings
  • Develop and drive go-to-market launch plans that incorporate user needs and outline how and when new products are introduced
  • Work closely with the global marketing team to develop and execute strategic integrated marketing programs that drive awareness and demand
  • Set clear, measurable product marketing goals and track progress against them

Requirements:
  • 5+ years of experience in product marketing or related field and e-commerce (B2B preferred)
  • Preferred focus in technology, online communities and/or digital marketing from large, enterprise environments 
  • Bachelor' s degree in related field
  • Excellent verbal and written communication skills with ability to work cross-functionally across multiple teams, including product and tech, marketing, and third-party organizations
  • Strong analytical mindset, ability to take data from a wide variety of sources to produce insights and drive action
  • Ability to prioritize and budget workload across a range of projects
  • Knowledge of the digital asset landscape and the ability to stay current on the changing market

Salary - Commensurate with Experience

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