Product Marketing - Comms & Media Planning

Menlo Park, California

Post Date: 07/11/2017 Job ID: 83971 Job Category: Marketing

Title of Job: Product Marketing - Comms & Media Planning

Company/Job Description: JBCconnect is partnering with the world’ s largest social media platform and technology company.

Location:  Menlo Park, CA

Salary:  Depending upon experience

Start Date: 7/15/2017, 1 year contract

Responsibilities:
  • Serve as thought leader on the role of media in delivering meaningful impact for the Facebook brand, consumer and developer products.
  • Drive media strategy, media planning and influence measurement for Facebook brand and product initiatives.
  • Partner closely with cross-functional teams ranging from Ads Product to Marketing Analytics to drive best practices, identify testing opportunities, and develop roadmaps for consumer marketing efforts
  • Project manage complex work streams and initiatives across marketing objectives
  • Stay abreast of key media and advertising trends and innovations to bring to future product marketing campaigns and potentially expand the scope of marketing efforts
  • Streamline processes and build scalable solutions to support a rapidly growing number of Marketing campaigns across brand and product
  • Establish and maintain strong working relationships with the brand and product marketing teams

Requirements:
  • 5+ years professional experience in digital media, and/or consulting, demonstrating leadership in a fast-paced environment
  • Hands-on Power Editor expertise with a proven track record of structuring, launching and optimizing campaigns
  • Knowledge of Facebook and other digital advertising platforms with experience in crafting media solutions that drive outcomes
  • Experience working and building relationships with cross-functional groups
  • Quantitative analytical ability
  • Distilling problems into learnings and outcomes
  • Can work across all levels of management, teams, and disciplines
  • Experience with direct response and brand marketing, data and technology solutions, advertising technology, and partnerships
  • Minimum Degree Required: Bachelor' s Degree

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