Paid Search Marketing Manager

ny, New York

Post Date: 11/30/2017 Job ID: 88812 Job Category: Digital Marketing

Title:  Paid Search Marketing Manager

Company Description:   E-commerce Accessories Company

Salary: Based on Experience

Responsibilities include:
  • Manage a multi-million dollar budget across PLA and sponsored search to meet ROI goals through a multi-channel attribution lens
  • Develop auction-winning bidding and optimization strategies (and technologies) that address the complexity of a 10MM-35MM SKU feed and the numerous associated queries
  • Create models to address the marginal value of increased spend
  • Build processes to quickly identify shifts in performance and a plan for response
  • Leverage and build cutting-edge technologies and tools including 3rd party bid management tools and attribution platforms
  • Cultivate a rigorous test-and-learn methodology, including collaboration with product and customer experience teams.
  • Manage a team of  SEM managers, helping to set their strategy and guide their focus areas regarding campaign expansion and optimization
  • Regular interaction with our media and technology partners to address any feature requests or broader ideas/concerns

Must Haves:
  • 6+ years of professional experience in a highly analytical, data intensive and/or strategic role
  • Demonstrate ability to leverage analytics and work with complex datasets to understand performance, optimize campaigns, drive decisions, and measure outcomes
  • Experience managing large paid search, product listing, or other auction based marketing campaigns with a clear ROI/CPA targets
  • Comfort with marketing analytics as it relates to marginal investment
  • Previous experience managing direct reports

Love to see:
  • Familiarity with SQL and/or any programming languages
  • Experience using 3rd party bid management tools for campaign optimization

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