Marketing Intelligence Business Analyst, NY and CA

Menlo Park, California

Post Date: 12/13/2017 Job ID: 89284 Job Category: Marketing

Title of Job: Marketing Intelligence Business Analyst

Company/Job Description: JBCconnect is partnering with the world’ s largest social media platform and technology company.

Location: New York, NY and Menlo Park, CA

Salary:  Depending upon experience

Start Date: ASAP, 5 month contract

Responsibilities:
  • Apply your expertise in quantitative analysis, data visualization and data-mining to tell the story behind numbers and derive actionable insights for advertisers
  • Understand digital media Industry trends, and develop in-depth, vertical-based insights that help drive value for advertisers and higher adoption for ad products
  • Specialize in brand (upper funnel) & performance (lower funnel) metrics and advertising objectives
  • Identify and analyze the most important metrics across program areas
  • Be able to draw correlations between elements of campaign design, do predictive analysis and be able to articulate implications for clients
  • Conceptualize and build dashboards that are simple, visually appealing, yet showcase a powerful story
  • Be an expert in designing PowerPoint presentations that are succinct and crisp, with a balance of high-level insights for executives, and a detailed enough view for core teams
  • Work effectively with cross-functional teams, learn and apply best practices from other teams and always strive for high quality deliverables
  • Think and work independently, demonstrate creativity and deliver quick results, yet demonstrate a team-player attitude
  • Collaborate effectively with the core MI team, our audience and cross-channel partners

Requirements:
  • Bachelor’ s degree in an analytical field (e.g. Marketing/Marketing Science, Computer Science, Mathematics, Statistics, Finance or Economics)
  • 3+ years’ work experience, with 2+ years’ of work experience in data analytics in a client facing role
  • 2+ years’ hand-on experience in SQL
  • Prior experience in data analytics and statistical programming with experience in using statistical tools such as R, SAS, SPSS etc.
  • Experience with data visualization tools such as Tableau, Micro Strategy etc.
  • Experience leading data driven projects from definition through interpretation and execution
  • Analytical skills, with experience solving problems using data and providing practical business insights
  • Achieve power-user status on multiple tools
  • Communication skills including presentation skills
  • Background in digital media analytics
  • PHP, HTML/CSS/XML/JavaScript, Python, VB and general programming skills

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