100 Main St Los Angeles, CA 90069
Title: Marketing Director
Company: Innovative Media and eCommerce Brand
Location: Los Angeles, California
Our client is seeking a Marketing Director with experience in a fast-paced online space who has strong background search and digital marketing.
The Marketing Director will be involved with all aspects of online marketing including: strategy and execution of online marketing campaigns, partnership management, performance marketing, digital user acquisition, direct response marketing, data analysis, creative/landing page development and testing, as well as project administration.
The ideal candidate will also have an understanding on advertising and media buying.
- Manage SEO and SEM - all search & digital marketing (performance, digital user acquisition and direct response marketing)
- Drive strategy and identify new opportunities for growth of the display marketing channel
- Oversee team of 3-4 marketing professionals
- Ability to define and build new business processes that improve efficiency and effectiveness
- Collaborate with design team to develop creative concepts and campaign assets
- Analyze campaign data, identify actionable opportunities, and measure and report on performance
- Manage partner/publisher relationships and work with internal Product, Business Development, Reporting, and Analytics teams
- Understand and utilize ad networks, DSPs, and real-time bidding technology
- 5+ years’ experience and proven track record in online marketing
- 2+ years’ of management experience
- Strong Client facing & Merchant exposure
- Solid understanding and practice of performance, acquisition, and direct response marketing techniques
- Experience working with large data sets and complex analysis
- Advanced Excel and analytical skills required