Marketing Automation Associate

New York, New York

Post Date: 01/04/2018 Job ID: 89783 Job Category: Marketing

  Title: Marketing Automation Associate

Company: Health and Nutrition Company

Location: NYC

Position Summary:

The Marketing Automation Associate will develop, build and execute outbound email campaigns for prospect marketing, Affiliate and Ambassador groups.

Responsibilities
  • Build and deploy digital marketing campaigns in email using Marketo, collaborating with prospect marketing, referral and Advanced Business Courses stakeholders
  • Track and report on email campaign performance, as well as propose recommendations on best practices to increase performance
  • Drive execution and implementation of newly introduced data for various marketing programs (ad-hoc, trigger, partner prospect tagging, etc.)
  • Monitor, analyze and troubleshoot Marketo related issues
  • Create lead management workflows and smart lists
  • Monitor IP configuration and deliverability of emails
  • Train and support marketing automation tool users

Requirements:
  • 1-3 years in email marketing
  • Experience working in Marketo - Marketo Certified preferred
  • MUST BE bilingual in Spanish
  • Working knowledge of Salesforce and GoToWebinar
  • Proficient in HTML and building basic landing pages
  • Background in lead scoring, lead management and automated nurture campaigns
  • Experience with digital acquisition channels and familiarity with B2C marketing

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