Manager, Digital Marketing

Westlake Village, CA

Post Date: 07/19/2017 Job ID: 84192 Job Category: Digital Marketing

Title:   Digital Marketing Manager

Company Description:  Leading beauty and cosmetics company

Location:   North Los Angeles County

Salary:  Competitive + Bonus!

Responsibilities:

Support eCommerce business through management, optimization, and analysis of all acquisition focused marketing campaigns. Maintain relationships with vendors, agencies and internal functional partners.   Responsible for SEO campaigns and integration. Oversee budget and digital marketing calendar to plan. Define KPI to monitor and quantify marketing' s success in demand generation, inbound marketing, partner marketing, customer marketing and product marketing.   Manage email marketing program and accompanying analytics reports.   Participate in testing and creation of new technologies and innovative campaign concepts.

Requirements:

5+ years experience in digital marketing - beauty, CPG, apparel or retail preferred.  

Undergraduate degree preferred

Hands on experience planning and managing campaigns in SEO, affilliate marketing, paid search, SEO, retargeting, display/remarketing, and partnerships

Excel expertise in addition to analytics tools (Google Analytics, Coremetrics, Omniture)

Experience with Google Analytics

Experience with eCommerce attribution modeling

Direct to consumer eCommerce experience

 

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