Head of Marketing

New York, New York

Post Date: 11/06/2017 Job ID: 87982 Job Category: Marketing

Title: Head of Marketing

Company: SaaS Company

Location: NYC

               

Roles and Responsibilities:
  • All aspects of daily management for the Marketing Department.
  • Working closely with stakeholders to devise an effective marketing strategy.
  • Recruitment and selection of new members of the marketing team.
  • Leading the charge when it comes to data, and analytics, ensuring proper metrics are in place to make decisions from a marketing perspective.
  • Collaborating with Product Management, Engineering and Sales to understand and communicate the unique value we provide and identify new product opportunities
  • Formulate and execute an effective content marketing and amplification strategy
  • Educate customers and the market on new feature releases through multiple channels that are focused on driving adoption.
  • Monitor and identify change in customer behaviour, segmentation and market conditions and adjust strategies to drive growth.
  • Collaborate on executing marketing campaigns with a talented team of designers, developers and our demand and content marketing teams

 

Application Requirements:
  • Outstanding verbal and written communication skills
  • Energetic, motivated, positive attitude
  • Able to take initiative and seek out sales opportunities
  • Strong multi-tasking skills in order to manage multiple clients/projects
  • An individual with great attention to detail
  • 5+ years’ experience with a SaaS company in a marketing role
  • Thorough working knowledge of sales and marketing tools
  • You have HTML basics down and maybe have dabbled in CSS
  • BA/BS in English, Business Administration, Communications, Marketing, or Writing

 

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