Email Marketing Manager

New York, New York

Post Date: 06/06/2017 Job ID: 83064 Job Category: E-mail Marketing

Title: Director of Email Marketing

Type of Company: CPG 

Location: Jersey City, NJ

 

Responsibilities:
  • Report analyze, and optimize internal and affiliate campaigns against KPIs 
  • Set up and deploy email campaigns (some coding experience is preferred)
  • Manage email calendar for internal and affiliate email campaigns
  • Vet, set up, and manage email and lead generation affiliates
  • Manage end-to-end email QA process for internal and affiliate email campaigns 
  • Traffic email campaign requests and campaign assets

Experience:
  • 3-5 years of experience in Email Marketing and Email Campaign Management 
  • Strong knowledge and experience using third party email applications (Maropost, Salesforce Marketing Cloud, Epsilon, Experian CheetahMail, Responsys, Silverpop, etc.)
  • Experience working with and managing email and lead generation affiliates
  • Experience with drip campaigns, onboarding campaigns, reactivation campaigns, shopping cart abandons/partials, and content newsletters
  • Strong Microsoft Excel experience; experience with pivot tables a plus

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