Email Marketing Coordinator

New York, New York

Post Date: 12/02/2016 Job ID: 42955 Job Category: E-mail Marketing

Titles: Email Marketing Coordinator
Company: Recruiting Agency
Location: NYC

Responsibilities:
• In this role you will be responsible for the day to day management – and optimization – of the email program.
• Design and implement various direct email marketing campaigns (template design, calls-to-action and content used in our email sends)
• Deliver reporting and insights that accurately measure the performance of each email campaign on a daily, weekly and/or monthly basis
• Identify each companies target audience and organically grow our network reach
• Assist in new marketing projects/initiatives as necessary in partnership with Social Media & Marketing
• Creation of internal and external newsletters
• Consistently analyze campaign performance and suggest improvements
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
 
Requirements
• BA degree in Marketing/Communication or analytical emphasis
• 1-3 years online marketing-specific experience, focused on email marketing
• Hands on experience with HTML and content management systems
• Knowledge of SEO/SEM and Google Analytics
• Proficiency in Excel (including creating Pivot Tables/formulas), Word, and PowerPoint
• Proficiency with synthesizing, analyzing and interpreting data
• Strong verbal and writing skills
• Excellent time and project management with exceptional attention to detail
• Desire and demonstrated ability to handle multiple projects simultaneously and meet tight deadlines
• Self-motivated and energetic individual with a high level of initiative and thrives working a fast-paced, challenging digital environment
• Understanding of CAN-SPAM laws

Salary: Depends on Experience

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