E-Commerce Marketing Manager

New York, New York

Post Date: 06/07/2017 Job ID: 83087 Job Category: Digital Marketing

Title of Job: E-Commerce Marketing Manager (Mid-Level)

Company Description:   Retail Company

Location: New York, NY

 

Responsibilities:
  • Manage all digital marketing initiatives (SEO, SEM, Paid, Email, retargeting platforms, affiliate marketing, Copy)
  • Create an online marketing calendar in line with brand, industry and sales team calendar and prepare a marketing budget. Calendar will include all social and online initiatives for the season.
  • Coordinate  with creative teams and external agencies  to create content for all website, social, print, e-blasts, digital banners and trade platforms
  • Manage the agency who handles all social media platforms.
  • SEO /SEM Strategy, Site performance analysis using Google Analytics reports.

 

Requirements:
  • BA/BS with concentration in business/ marketing
  • 4+ years of experience in ecommerce and digital marketing.
  • Strong knowledge of SEM, SEO, Paid Social, Affiliate and Email Marketing
  • Strong retail math knowledge, MS Office skills, especially Excel and PowerPoint.
  • Experience with Google Analytics and Google AdWords is a must.
  • Knowledge of HTML, CSS and Photoshop are a plus. 
  • Salary Dependent on Experience

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