Direct Mail Manager

San Francisco, California

Post Date: 09/11/2017 Job ID: 85848 Job Category: E-mail Marketing
 
Title of Job:  Direct Mail Freelancer

Company: Global Retail Brand

Location: SF

Start Date:  10/2/17

End Date:  7/1/18

Hourly Pay Rate: Commensurate with experience


Job Responsibilities:

The ideal candidate for this position will have several years of experience in customer segmentation and circulation in either the postal mail or e-mail environment, and/or direct marketing strategy, planning and analysis. Candidates should exhibit excellent technical and communication skills, analytical marketing experience, and be familiar with customer database systems. Individual should be self-motivated, have the ability to work independently and balance a workload that consists of both ongoing, detail-oriented campaign execution processes along with analyzing campaign results to discover relationships, opportunities and provide actionable insights to help improve campaign performance. 

 
Report on campaign performance: 60% 
• Analyze results of campaigns to determine performance overall and by customer segment, and tie to brand marketing and financial objectives. 
• Work with customer strategy and analytics teams to develop and present hindsight campaign reporting including learning and recommendations to inform future planning efforts. 

Campaign Development, segmentation and execution: 40% 
• Work with Direct Mail Senior Manager and relationship marketing teams to schedule campaigns, develop offers, translate business objectives into list segmentation criteria. 
• Work with outside vendors to cleanse, finalize and deliver mail files for all Gap Inc. direct mail programs. 


Qualifications 
• 4+ years experience in quantitative marketing, segmentation and program results analysis. 
• Experience with Epiphany or other CRM campaign management tool a plus 
• Excellent computer skills, especially with Excel 
• Analytical skills, logical thinker 
• Strong written, verbal and presentation skills required 
• Organized and proactive and with a strong attention to detail 

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