Digital Marketing Associate

New York, New York

Post Date: 06/07/2017 Job ID: 83118 Job Category: Digital Marketing

Title: Digital Marketing Associate

Location: New York

Company Description: Sophisticated and trendy fashion company

 

Responsibilities

 
  • Assist the Marketing Director in the daily operations and maintenance of   digital platforms.
  • Develop thoughtful, effective and cohesive marketing plans to support seasonal launches including email marketing.
  • Execute all email marketing from copy to content to distribution.
  • Work to achieve department goals through optimizing the affiliate marketing, search marketing, email marketing and media strategy and implementation.
  • Coordinate content production and syndication across social platforms, managing digital community participation, creating influencer programs and developing the brand voice across all channels in an innovative and strategic fashion.
  • Manage and grow affiliate marketing channel and maintain positive relationships with all partners.
  • Manage all social media outlets; drive user acquisition and engagement through new and innovative content and concepts.
  • Manage search marketing strategy, work with outside agencies to drive search traffic.
  • Maintain all search copy and ensure it’ s as optimized as possible, roll out new search marketing initiatives.
  • Develop online customer acquisition campaigns, analyzing business needs and plans and provide ROI analysis of programs.
  • Stay on top of all digital marketing trends in search, affiliate and media and initiate innovations.
  • Help execute all email marketing from copy to content to distribution; code all emails with HTML.
  • Assist on and execute email acquisition programs and brand partnerships.
  • Track success and own reporting of all media buys including re-targeting and prospecting campaigns.
  • Develop high touch CRM programs to drive consumer engagement.
  • Create effective banner ad campaigns.
  • Work with marketing team to drive thoughtful content creation for blog and social.
  • Develop thoughtful, effective and cohesive digital marketing plans to support seasonal launches.
  • Track digital best practices and industry trends to filter out the best fits for LR.
  • Develop KPIs for gauging success of digital marketing initiatives and presenting them to leadership.
  • Anticipate and resolve potential problems/issues.
  • Provide key data and analysis of digital efforts, monitor, measure and report results to improve future campaigns.
  • Conduct customer research to identify behaviors and trends as it pertains to the digital space, proactively make data lead recommendations for successful implementation of changes.

Requirements:
  • Proficiency using HTML, MS Word, Excel.
  • Experience with front-end web development and Google Analytics.
  • Strong interest in fashion, eCommerce, website technologies and analytic tools.
  • Self-starter, highly organized and able to work with individuals at all levels.
  • A love for all things digital and social; a thirst to constantly learn more in the digital space.
  • A passion for email marketing
  • Ability to write insightful, engaging, and informative copy on tight deadlines.
  • Strong familiarity with web publishing and social media tools and technologies.
  • Must have a familiarity with Email Service Providers and be knowledgeable of email rules and regulations.
  • Strong working knowledge of e-commerce and m-commerce.
  • Experience with media buying.
  • Experience with search and affiliate marketing.
  • Ability to deliver results quickly.
  • Experience managing agency partners.
  • Results oriented.

Work Experience:
1-3 years related experience in digital marketing, digital media planning, digital program project management and eCommerce

Education:
Four year college degree or equivalent

 

Salary:  Commensurate with experience

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