Customer Experience & Retention Marketing Manager

Fort Lauderdale, Florida

Post Date: 11/15/2017 Job ID: 88384 Job Category: Digital Marketing

Role: Customer Experience & Retention Marketing Manager

Client: Educational Technology Company

Location: Fort Lauderdale, FL

Salary: Based on Experience

 

Our client is looking for a talented, hands-on, experienced individual to coordinate their retention marketing programs.

 

RESPONSIBILITIES:

• Map and optimize the end-to-end member journey: Identify places in the customer journey where customers disengage, then develop strategies to pre-emptively identify, win back and retain those members 

• Drive member segmentation and audience targeting strategies. Use segmentation and behavioral data to personalize and optimize each member’ s experience 

• Collaborate with cross-functional teams to determine key messages, promotions and creative initiatives to launch and optimize personalized customer lifecycle campaigns 

• Work closely with Acquisition team to develop and align strategies

• Establish a predictive and actionable recommendation engine to fuel personalization across email, in-box, and mobile channels

• Establish detailed KPI’ s and measure and report performance of all programs 

• Establish and measure member retention and loyalty goals. 

• Collaborate with Marketing and Product teams in developing and executing CRM strategies 

• Lead retention and loyalty team

 

REQUIREMENTS INCLUDE:

• Minimum of 3 years online retention marketing experience

• Strong analytical skills

• Proficient knowledge of email software systems

• Strong ability to run programs/projects

• Experience with Business Intelligence Tools

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