Brand Marketing Manager
Los Angeles Los Angeles, California 90050
Title: Brand Marketing Manager
Company: Lingerie brand
Location: Los Angeles, CA
- Develop, manage and drive all aspects of marketing strategies to maximize the brand identity and reach more women with heartfelt, positive, impactful messaging.
- Partner with Merchandising, Design, E-commerce, SEO, SEM and Social teams to develop targeted and consistent brand messaging.
- Oversee promotional calendar, campaigns and key launch dates.
- Develop brand identity manual incorporating company culture, values, brand voice, brand look and feel.
- Review and interpret data across all channels and make recommendations for actionable items.
- Write, edit and oversee creative content.
- Responsible for annual marketing budget.
- Supervise Merchandising and Marketing Coordinator.
- BA in marketing, communications, or a related field
- 5+ years e-commerce branding/marketing experience
- You’ re an effective communicator and strong writer with experience in PR
- You’ re excited by quick shifts and agile enough to pounce on new opportunities
- You can speak in the brand voice directly to the customer’ s needs
We offer a fun, entrepreneurial work environment, excellent growth opportunities and a comprehensive benefits package that includes Medical, 401(k) and PTO.