Associate Marketing Manager

SF, California

Post Date: 07/17/2017 Job ID: 84101 Job Category: Marketing

Title of Job: Associate Marketing Manager

Company: Large lifestyle brand / retailer

Location: SF

Start Date: ASAP - 6 months with potential extension

Hourly Rate:  Commensurate with experience


Responsibilities: 

• Lead content strategy and oversee execution for all Toddler and Baby site and email content, from story creation and briefing through final validation (QA) and launch 
• Build an effective and compelling site and email story cadence for Toddler and Baby grounded in business priorities and marketing hindsight, in partnership with Email and Analytics teams 
• Create and deliver a high volume of clear, inspiring, strategic briefs to the Creative team, bringing in learnings from consumer insights and competitive activity 
• Partner with Toddler and Baby Digital Merchandisers to understand their business needs and support new growth strategies, while maintaining a balance with Omni Marketing priorities 
• Participate in the development of digital story templates, maintaining a library of templates in partnership with Creative and Editorial teams and driving the creation of Toddler and Baby-specific templates as needed 
• Establish consistent linking strategies and ensure Marketing stories are backed by strong product and compelling sort experiences 
• Leveraging weekly analyses and seasonal hindsights, maintain an understanding of our marketing effectiveness and drive for content optimization based on learnings 
• Support Marketing Manager on Kids site and email content development and execution as needed, including major timeframes such as Kids & Baby Sale and Back to School 

 

Requirements: 

• 2-3 years of experience in online consumer marketing; content marketing experience required 
• Ability to translate product stories into compelling marketing messages; a natural storyteller 
• Data-driven thinker with a customer focused mindset 
• Solid analytical skills, ability to glean insights and tell a story from data 
• Incredibly organized and able to prioritize projects on the go based on business impact 
• Team player with top notch people skills who can foster dynamic relationships with peers across many cross-functional groups 
• High energy level and ability to thrive in a fast-paced and changeable environment, comfortable with ambiguity 
• Self-starter with an innate sense of curiosity and eagerness to test and learn 
• Experience in fashion and retail strongly preferred 
• BA/BS required

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